Mindscape Communications New Answers for New Times™

Nov 2012

Marketing Fundamentals

One of the key marketing and business concepts we've learned over the years is this:
the fundamental principles underlying good marketing and advertising
are the same regardless of business or industry; the only thing that changes
is the information related to the product or service being marketed.

Do you agree with that? You should. Because it's true. It's so true we dare to state it right on our home page.

How do we know this to be true? Because for more than 35 years, we've seen it played out in action time after time after time. Across a wide range of businesses and industries and everything from Mom 'n' Pop businesses to Fortune 500 global corporations.

In many instances, a prospective client might ask whether or not we've had experience with "X" … "X" being their particular field of enterprise. Maybe we have, maybe we haven't. But either way, it shouldn't really matter…
if the prospective client is interested in obtaining the best marketing services it can, that is. After all, which is easier: training someone in the intricacies of marketing strategy, research, planning and creative development … OR … providing the pieces of information relevant to one's business and industry that an experienced marketing consultant/agency can then use to shape a successful marketing campaign?

I know my answer.

-- GSM